• Waffle

Instagram Shopping - why product based businesses should embrace IG shops

Updated: Apr 7, 2021

Time is precious. I think we would all agree about that. So if we can find a quick solution to our problem that’s got to be a positive thing!

Instagram embraced the desire by its users to be able to find a product and buy it easily through the introduction of Instagram shopping back in May of this year. This was also in response to the Covid-19 pandemic to help support businesses with selling online.

As a product-based business, is this something you really need? Well when you take into account that 72% of users report making purchase decisions based on something they saw on Instagram (stat from Retail TouchPoints), I’d suggest so.

It’s very clear from recent updates to Instagram which include the addition of a shopping tab to the main menu that sits at the bottom of the app, along with the introduction of Guides (within which you can feature your own or other people’s products that have shopping tags), that Instagram will continue to push and give lots of focus to shopping going forwards.

So what’s the best practice when it comes to Instagram Shops? One must is that you should tag products every time they appear in your content so that you’re always making it easy for people to find out more and buy. You can tag products in videos, images, carousels, stories, story highlights and IGTV. It was even announced yesterday that it’s going to start to be rolled out to Reels too!

We’ll be talking lots more about Instagram Shopping so keep your eyes peeled.

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